Category: Food security in Uganda

This article should be read by only locals, especially blacks of Ugandan origin. <—See how that feels if you are NOT a local or a black of Ugandan origin?

I have failed to get angry at the Shell and Bolton International advert; mostly because The New Vision ‘Class’ article drained a lot of my anger.

But I can’t ignore it, and I am on standby to applaud any newspaper that cares enough to run a serious story about this.

On our part, let’s agree that whereas these Shell and Bolton International guys have officially exhibited both stupidity and racism (thanks @spartakussug, for that one) by way of the below advertisement, we can’t just sit about and either moan or mourn (it’s an inside joke that only Ugandans will get – I warned you about such things in the very first sentence).

But first, the offending advertisement:

This is stupidity…

Farmers preparing yellow maize for a meal gathering in Zambia. Food security involves more than just quantity — it also requires nutritional balance.

When we talk of food security, we’re not just talking about filling your stomach. Nutritional security is also embedded within the concept.

Nutritional balance comes with a diverse diet, one that includes a variety of fruits, vegetables, and animal products. However, millions of people in Africa rely principally on staple foods such as rice, potatoes and maize that fill up the stomachs but do not provide enough vitamins and minerals. This phenomenon is known as hidden hunger.