Tag: marketing
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Branding in Ateso, the case of my “Atorot” brand
As I sought to brand products of my Alinga Farms using Ateso, the language of my people, the Iteso of Uganda, the fifth largest first nation of Uganda, I crosschecked with the Ateso dictionary by Ongodia and Ejiet. In the Ongodia and Ejiet Ateso dictionary, the spelling of the Ateso word for flower is “Atorot”. […]