Tag: marketing

• Branding in Ateso, the case of my “Atorot” brand

  

  As I sought to brand products of my Alinga Farms using Ateso, the language of my people, the Iteso of Uganda, the fifth largest first nation of Uganda, I crosschecked with the Ateso dictionary by Ongodia and Ejiet. In the Ongodia and Ejiet Ateso dictionary, the spelling of the Ateso word for flower is “Atorot”. […]

  Norah Owaraga

  10/07/2021

  Uganda

  Ateso, branding, Food security, food value chain, marketing, Nutrition