Humanist

“Grief has no fixed path, and it’s powerful that you can name both the pain and the determination to keep rising. The fact that you continue to walk forward, even while carrying such profound loss, is already a testament to the resilience you speak of. Remember, every step forward, no matter how small, is proof that you are not just surviving, but becoming stronger.” Isabella Joshua.com

These touching and propelling words that Isabella so generously gifted me yesterday, right here on wordpress, encapsulate the kind of brands that I associate with.

Those which prioritize humanity, particularly so in the context of the “Declaration of Human Rights.”

Brands that prioritize and overtly recognize “each human as a fundamental unit of humanity in toto.” That each and every human being is born free and equal, with reasoning capacity, conscience; and in dignity.

Brands that speak to our humanity individually and also remind us to act towards one another in the spirit of sisterhood and brotherhood. That propel and direct us to claim and utilize our human agency in sovereignty and pride. Giving us that great feeling that we matter.

When I get to learn it is so, I abhor policies and actions that are rooted in disrespect. And I am energized to associate with brands that specifically call out such policies and actions and which defend dignity for all humans.

And on this, I am not a lone. See how people power got Disney to rethink cancellation of comedian Jimmy Kimmel. Apparently, as reported by Aljezira, “many consumers were ending their subscriptions to Disney’s streaming services.”

I love to associate with brands that are premised on the appreciation that we humans are born with reasoning capacity. Those which respectfully reason with us and do not attempt to manipulate us with false propaganda.

Simply tell us the truth and when we learn you are telling us the truth you earn our trust, kind of consumer engagement.

Brands that are accessible and egalitarian, for example, such as “As Ever” and “With Love Meghan” by Meghan, Duchess of Sussex. Empowering us all and demonstrating to us how we may use that which is around us to bring us joy and to others too.

Brands that make us stronger as humans, every step on the way, those are the brands that I associate with. And it is the reason that I get a lot of job certification at the organisation for which I am team leader.

Check out our latest project, “Youth Media Training,” and decide for yourself.

I think you catch my drift …

Please drop a yes in comments if you agree.

Thank you for dropping by and engaging.